About

In the 1980s, WFP had a decisive influence on the advertising world with award-winning films of international format and a strong commercial impact. The legacy of quality is a pillar on which WFP is built; nowadays in an expanded team and with a breath of fresh air.

Experience meets Zeitgeist. WFP solves the complexities that come with the fusion of generations nonchalantly and nimbly. The pioneering spirit, a carefully curated network as well as craftsmanship go hand in hand with job sharing, a proportion of women and sustainability. This kind of expertise and composition is unlike any other in the industry.

Clients benefit from great composure, trust and efficiency when working with WFP.
In a nutshell: back to the future.

 

Team

 

Directors

We didn’t deliberately set out to make the list of the filmmakers we’ve worked with read like a “Who’s who” of highly respected and award-winning directors, that was just an unintended result of our approach to every project: WirzFraefelPaal Productions finds the director who is just right for the specific job. This guarantees the unique and bespoke realization of every idea.

The collaboration between directors and WFP is pivotal for creatives and agencies – because it takes the form of a genuine partnership that is renewed on a regular basis.

Partners in crime: Fern Berresford, Stephan Usteri, Ivo Wejgaard, Julien Eudes, Jason Fialkov, Johannes Bachmann, Daniel Leuthold, Sebastian Alfie, Simon Helbling, Adrian Wisard, Eric van den Hoonaard, Cello Schnyder

 

Selected Clients

Audi
Basler Versicherung
Bio Suisse
BMW
Calida
Lindt & Sprüngli
Coca Cola
Coop
Credit Suisse
Deutsche Bank
Die Mobiliar
Die Schweizerische Post
Elektrolux
Emmi
Fenaco
Fisherman’s Friend
Geberit
Heineken
Helsana
Ikea
Intersport
Jura Elektroapparate
Kambly

Kuoni Reisen
L'Oréal
Läckerli Huus
Migros
Nespresso
Nike
Paul Scherrer Institut
PET-Recycling
PostFinance
Ricola
Rivella
Schweiz Tourismus
Sika
Suva
Swiss Casinos
Swisscom
TCS
Toyota
Trisa
Triumph
UBS
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